{"id":7,"date":"2020-01-07T20:10:53","date_gmt":"2020-01-07T20:10:53","guid":{"rendered":"http:\/\/billcapsalis1.wpengine.com\/?page_id=7"},"modified":"2020-01-08T15:43:40","modified_gmt":"2020-01-08T15:43:40","slug":"about","status":"publish","type":"page","link":"https:\/\/billcapsalis.com\/?page_id=7","title":{"rendered":"How to Work with Bill"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Marketing Strategy:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clients hire Bill to work through their strategic challenges around their brands, sales channel indecision and general company vision issues.&nbsp; Projects can run the gamut from simple consultative hours to actual written marketing or business strategic plans.&nbsp; He prefers to work directly with the owners or senior level people inside a company \u2026 no business is too small or too large for Bill.&nbsp; Bill can also be instrumental in helping a client think through a brand positioning problem and has helped several companies get to the heart of their brand confusion through his straightforward and practical approach to brand strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/www.billcapsalis.com\/wp-content\/uploads\/2010\/09\/Bill-Capsalis-MC-NaturallyBoulder.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"300\" src=\"https:\/\/billcapsalis.com\/wp-content\/uploads\/2020\/01\/Bill-Capsalis-MC-NaturallyBoulder-276x300-1.jpg\" alt=\"\" class=\"wp-image-29\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Public Speaking:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bill is a keynote speaker on several topics and works with Brooks International Speakers Bureau in Denver.&nbsp; He\u2019s been on their exclusive roster of speakers for almost 15 years.&nbsp; He\u2019s spoken at large corporate meetings, smaller association conferences and in break outs at conferences.&nbsp; His topics range from marketing strategy to developing effective partnerships.&nbsp; Recently he has been speaking about sustainable business practices and what companies can do to bring sustainability into their companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meeting Facilitation:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bill is an accomplished meeting facilitator and leader.&nbsp; He is often paid to run meetings for groups, companies or associations.&nbsp; He\u2019s affecting style, sense of humor and Socratic method of facilitation earn him high praise from people he has worked with. &nbsp;Whether you have your own agenda for the meeting or need help creating one \u2026 Bill can make your meeting the most effective one you have ever had.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Builder:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bill has helped build and promote 3 national brands in his career \u2026 and he can help you with your brand as well.&nbsp; Brand building is the hottest topic in marketing these days \u2026 it\u2019s not enough to launch a product or service and just let people know about it through conventional means \u2013 you have to create an emotional and sustainable connection to your customers.&nbsp; A brand strategy project with Bill will involve research, customer feedback loop and long term thinking on how to develop a brand vision and brand statement.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"https:\/\/www.billcapsalis.com\/Bill_OTR_800-p_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"300\" src=\"https:\/\/billcapsalis.com\/wp-content\/uploads\/2020\/01\/Bill-Capsalis-Bass-290x300-1.jpg\" alt=\"\" class=\"wp-image-26\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bass Player:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bill has been playing the bass professionally for over 30 years now \u2026 and he is well versed in all styles of music.&nbsp; He reads music and is also a songwriter.&nbsp; He currently anchors 4 different bands.&nbsp; If you need some bottom end \u2026 he\u2019s ready to provide it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Strategy: Clients hire Bill to work through their strategic challenges around their brands, sales channel indecision and general company<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/billcapsalis.com\/index.php?rest_route=\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billcapsalis.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/billcapsalis.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/billcapsalis.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/billcapsalis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7"}],"version-history":[{"count":0,"href":"https:\/\/billcapsalis.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions"}],"wp:attachment":[{"href":"https:\/\/billcapsalis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}